Collection HIGH STANDARDS

HIGH STANDARDS collection

Three authentic destinations dear to the ‘Gypsetters’, these Nomads ‘Chic’ living a sophisticated yet bohemian lifestyle.

3 authentic destinations dear to the ‘Gypsetters’, these Nomads ‘Chic’ living a sophisticated yet bohemian lifestyle.

With its ‘High Standards’ collection, Obvious Parfums launches a new collection inspired by the last hideouts where we can still attempt to be ourselves. Real or imaginary places, as many bubbles of beauty and softness, where the soul can quench its thirst. This elsewhere is a luxury, etymologically a light in a darkening world.

To evoke this authentic luxury, Obvious Parfums called on Julien Rasquinet. This Orientalist, student of Pierre Bourdon, chiseled 3 complex and faceted Eaux de Parfum, inspired by Mexico and Frida Kahlo, Bhutan and its famous Gross National Happiness (GNH) or Salina Island, surely the most beautiful Aeolian Island… This blend of cultures, relaxation and elegance finds it personification in a chic and casual eco-designed case. Obvious Parfums stays true to its DNA, using the know-how of the Master Perfumer to encapsulate new olfactory emotions.

FRIDA'S THORNS

Gourmand, Floral

HIMALAYAN SPELL

Cuiré, Floral, Épicé

MALFA WALLS

Épicé, Résineux

The Master Perfumer: JULIEN RASQUINET

Obvious Parfums offers, with its High Standards collection, a more complex and faceted vision in perfumery. And who better than the renowned perfumer Julien Rasquinet to tell us these stories of passion, injuries, love and life.

Julien Rasquinet began collecting his first perfumes at the age of 14. After studying business, he went to New York to do an internship at one of the largest perfume companies in the world where he enjoyed playing with the raw materials, which led him to realize his dream was to be a perfumer. He later fell in love with Arabic perfumery and created one of his biggest sales today Royal Oud.

He then started working between Paris and Dubai where he spent 5 years. When asked about his creative process, he says: 

“I always try to explain a story when I am creating a perfume, I do not like it to be a transcription of what I have seen in nature, I like to have a more romantic vision of the story.”

"Frida’s Thorns" is an ode to Mexico and its icon Frida Kahlo.  A committed artist of suffering and genius. A non-conformist fragrance of desire, impulse, sweetness and power. A sultry fragrance of freedom and envy!

Top notes: Raspberry, Pear
Heart notes: Rose, Chocolate, Cocoa
Base notes: Patchouli, Vanilla

It's from this famous Himalayan birch wood with warm and leathery notes, that we set out to tell the story: the sorrows and the joys of one of the last impassable frontiers in the heart of the Hindu Kush.

Top notes: Red berries, Saffron, Black pepper
Heart notes: Nagarmotha, Cedar, Jasmine
Base notes: Suede, Leather, Alsafi Oud

The small town of Malfa, located on the island of Salina, became famous since the works of Lampedusa and Visconti. The aeolian island, bordered by sea spray and winds, was the source of inspiration for ‘Malfa Walls’.

Top notes: Blackcurrant liquor, Mandarin, Thyme, Orange
Heart notes: Olibanum, Sage
Base notes: Leather, Oud, Cade

"Frida’s Thorns" is an ode to Mexico and its icon Frida Kahlo.  A committed artist of suffering and genius. A non-conformist fragrance of desire, impulse, sweetness and power. A sultry fragrance of freedom and envy!

Top notes: Raspberry, Pear
Heart notes: Rose, Chocolate, Cocoa
Base notes: Patchouli, Vanilla

It's from this famous Himalayan birch wood with warm and leathery notes, that we set out to tell the story: the sorrows and the joys of one of the last impassable frontiers in the heart of the Hindu Kush.

Top notes: Red berries, Saffron, Black pepper
Heart notes: Nagarmotha, Cedar, Jasmine
Base notes: Suede, Leather, Alsafi Oud

The small town of Malfa, located on the island of Salina, became famous since the works of Lampedusa and Visconti. The aeolian island, bordered by sea spray and winds, was the source of inspiration for ‘Malfa Walls’.

Top notes: Blackcurrant liquor, Mandarin, Thyme, Orange
Heart notes: Olibanum, Sage
Base notes: Leather, Oud, Cade