High Standards collection

Collection HIGH STANDARDS

Three authentic destinations dear to the ‘Gypsetters’, these Nomads ‘Chic’ living a sophisticated yet bohemian lifestyle.

3 authentic destinations dear to the ‘Gypsetters’, these Nomads ‘Chic’ living a sophisticated yet bohemian lifestyle.

With its ‘High Standards’ collection, Obvious Parfums launches a new collection inspired by the last hideouts where we can still attempt to be ourselves. Real or imaginary places, as many bubbles of beauty and softness, where the soul can quench its thirst. This elsewhere is a luxury, etymologically a light in a darkening world.

To evoke this authentic luxury, Obvious Parfums called on Julien Rasquinet. This Orientalist, student of Pierre Bourdon, chiseled 3 complex and faceted Eaux de Parfum, inspired by Mexico and Frida Kahlo, Bhutan and its famous Gross National Happiness (GNH) or Salina Island, surely the most beautiful Aeolian Island… This blend of cultures, relaxation and elegance finds it personification in a chic and casual eco-designed case. Obvious Parfums stays true to its DNA, using the know-how of the Master Perfumer to encapsulate new olfactory emotions.

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Eaux de parfum

MALFA WALLS

MALFA100

€175.00

A spicy blast

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Eaux de parfum

HIMALAYAN SPELL

HIMA100

(1 review)

€175.00

Your passport for Bhutan

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Eaux de parfum

FRIDA'S THORNS

FRIDA100

(1 review)

€175.00

A rose that evokes freedom and a complex faceted Feminity

The Master Perfumer: JULIEN RASQUINET

Obvious Parfums offers, with its High Standards collection, a more complex and faceted vision in perfumery. And who better than the renowned perfumer Julien Rasquinet to tell us these stories of passion, injuries, love and life.

Julien Rasquinet began collecting his first perfumes at the age of 14. After studying business, he went to New York to do an internship at one of the largest perfume companies in the world where he enjoyed playing with the raw materials, which led him to realize his dream was to be a perfumer. He later fell in love with Arabic perfumery and created one of his biggest sales today Royal Oud.

He then started working between Paris and Dubai where he spent 5 years. When asked about his creative process, he says:

“I always try to explain a story when I am creating a perfume, I do not like it to be a transcription of what I have seen in nature, I like to have a more romantic vision of the story.”