Our history

MANI
FESTO

It's a fact: today, perfume is more than ever an accessory of ostentation, a social attribute.

For our part, we believe that the "exclusive, rare and precious" perfume has become totally commonplace, and even illusory, endlessly reproducing materialistic scenarios and convoluted, even pretentious, narratives.

Because we wanted to re-establish a sense of justice and eliminate the superfluous, we created Obvious. A perfume house whose raw, bohemian beauty had to be as clear as it was obvious.

PERSON
NALITY

passion

We are adepts of what might be called "the olfactory clear line". Complexity serves our artistic vision without being a goal in itself.

spontaneity

But we also like to live life to the full. That's why our creations are fragrant evidences of punchy, lively energy, sometimes with a touch of nostalgia.

commitment

We go all out with our formulas. We're also committed to eco-responsibility, where we really do our utmost (without greenwashing, of course).

THE
CReator

David Frossard has followed the development of the perfume industry for over 20 years.

Committed to a constant process of improvement in this sector, David has conceived Obvious as a luxury perfume brand that meets the demands of our modern times, combining simplicity and elegance with personal respect and environment needs.

“I wanted to create Obvious during a trip to India, where I took part in a charity tuk-tuk race (it sounds fun, but it's actually dangerous). Far from Paris, on a beach littered with plastic and in the midst of a personal reset, I saw with my own eyes the consequences of overconsumption and realised the endless escalation of today's perfumery industry – ever more so-called rarity and exclusivity, bling-bling, often at the expense of the consumer.

As I have always wanted to build something, I thought that there were probably other people besides myself who realised this and wanted to celebrate the obvious pleasure of wearing perfume to feel like yourself in the midst of the world."

David Frossard

Discover our credo
Discover our commitments

MANI
FESTO

It's a fact: today, perfume is more than ever an accessory of ostentation, a social attribute.

For our part, we believe that the "exclusive, rare and precious" perfume has become totally commonplace, and even illusory, endlessly reproducing materialistic scenarios and convoluted, even pretentious, narratives. Because we wanted to re-establish a sense of justice and eliminate the superfluous, we created Obvious. A perfume house whose raw, bohemian beauty had to be as clear as it was obvious.

PERSON
NALITY

passion

We are adepts of what might be called "the olfactory clear line". Complexity serves our artistic vision without being a goal in itself.

spontaneity

But we also like to live life to the full. That's why our creations are fragrant evidences of punchy, lively energy, sometimes with a touch of nostalgia

commitment

We go all out with our formulas. We're also committed to eco-responsibility, where we really do our utmost (without greenwashing, of course).

THE
CREATOR

David Frossard has followed the development of the perfume industry for over 20 years

Committed to a constant process of improvement in this sector, David has conceived Obvious as a luxury perfume brand that meets the demands of our modern times, combining simplicity and elegance with personal respect and environment needs.

“I wanted to create Obvious during a trip to India, where I took part in a charity tuk-tuk race (it sounds fun, but it's actually dangerous). Far from Paris, on a beach littered with plastic and in the midst of a personal reset, I saw with my own eyes the consequences of overconsumption and realised the endless escalation of today's perfumery industry – ever more so-called rarity and exclusivity, bling-bling, often at the expense of the consumer.

As I have always wanted to build something, I thought that there were probably other people besides myself who realised this and wanted to celebrate the obvious pleasure of wearing perfume to feel like yourself in the midst of the world.”

David Frossard

Discover our commitments
Discover our credo
WORLDWIDE DELIVERY
WORLDWIDE DELIVERY
FREE RETURNS
FREE RETURNS

(for european territories only)

FREE SAMPLES
FREE SAMPLES
MADE IN FRANCE
MADE IN FRANCE