Obvious was born out of the search for a new olfactory elegance, a new concept of luxury: a luxury marked by simplicity that takes into account environmental issues, an essential luxury.
These fragrances are those of today, those of a society composed of new consumers who are aware of the world around them, demanding with the products they buy, and in search of originality.
They are also the fragrances that match today's wardrobe and lifestyle: simple, high quality, original and casual.
Less is more, this is Obvious!