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An eco-responsible approach
Obvious is a French-made, eco-responsible luxury fragrance brand that meets the demands of modern life by bringing together simplicity and elegance with respect for ourselves and the environment. Wherever possible, we have chosen eco-responsible raw materials. In our fragrances, we favour natural ingredients over synthetic ones. The alcohol used to dilute them is organic; the lighter-weight glass bottle is recycled and recyclable; the agglomerated cork cap is made from offcuts from wine stopper production, with no plastic insert; and the outer packaging is made entirely from recyclable paper, without cellophane. We offer fragrance at a fair price, helping to support suppliers committed to sustainable development at a time when demand from the luxury sector remains so low. We have carefully selected our suppliers, favouring local sourcing. THE BELIEFS
THAT DRIVE US. QUALITY: The word may sound commonplace, but to us it holds a deeper meaning rooted in beauty and aesthetics. We take pleasure in imagining and creating products with soul and purpose. We love things made well, with love and passion. BALANCE: A carefully judged balance between delicacy and strength, ease and exuberance. To us, that is elegance. We also seek a reasonable, accessible price out of conviction rather than financial calculation. HUMILITY: We love stories, but Obvious was born from a desire to make less of a fuss about ourselves. Showing off bores us; we prefer spontaneity and the simple good taste of being ourselves. FREEDOM: It matters deeply to us, whether symbolically, through our desire to live in harmony with nature, or practically, through layering our fragrances. Discover our credo. Discover our story.
Obvious is a French-made, eco-responsible luxury fragrance brand that meets the demands of modern life by bringing together simplicity and elegance with respect for ourselves and the environment. Wherever possible, we have chosen eco-responsible raw materials. In our fragrances, we favour natural ingredients over synthetic ones. The alcohol used to dilute them is organic; the lighter-weight glass bottle is recycled and recyclable; the agglomerated cork cap is made from offcuts from wine stopper production, with no plastic insert; and the outer packaging is made entirely from recyclable paper, without cellophane. We offer fragrance at a fair price, helping to support suppliers committed to sustainable development at a time when demand from the luxury sector remains so low. We have carefully selected our suppliers, favouring local sourcing. THE BELIEFS
THAT DRIVE US. QUALITY: The word may sound commonplace, but to us it holds a deeper meaning rooted in beauty and aesthetics. We take pleasure in imagining and creating products with soul and purpose. We love things made well, with love and passion. BALANCE: A carefully judged balance between delicacy and strength, ease and exuberance. To us, that is elegance. We also seek a reasonable, accessible price out of conviction rather than financial calculation. HUMILITY: We love stories, but Obvious was born from a desire to make less of a fuss about ourselves. Showing off bores us; we prefer spontaneity and the simple good taste of being ourselves. FREEDOM: It matters deeply to us, whether symbolically, through our desire to live in harmony with nature, or practically, through layering our fragrances. Discover our credo. Discover our story.
