Today's luxury cannot do without protecting our planet.

Beauty is in simplicity. Obvious imagines beauty in actions and attitudes.

Beauty comes down to an inner well-being, to a harmony between body and mind. 

A beautiful perfume does not need to be explained, it is worn as a matter of course, like jeans and a white T-shirt.

A perfume is chosen to be in harmony with who we really are. That's what makes it beautiful for the others.

Obvious is beautiful and good for yourself, others and the planet.