Seeking out products that are good for people and the planet

OUR DESIRE

The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.

These perfumes are modern, reflecting a society made up of new consumers who are aware of the world around them, exacting with the products they purchase and looking for distinctive fragrances.

Our perfumes also match today’s wardrobes and lifestyles: simple, high-quality, original and casual.

Less is more… This is Obvious!

THE
CREATOR

David Frossard has spent more than twenty years developing creator-driven perfumes.
Committed to constantly improving the sector, David invented Obvious as a luxury perfume brand that meets the requirements of our modern lives, blending simplicity and elegance in self-respect and environmental protection.

THEY HAVE PLACED THEIR TRUST IN US 

Obvious was brought into being thanks to all the contributors who supported our project and took part in our crowdfunding campaign. This incredible adventure has enabled us to successfully launch Obvious.

Our heartfelt thanks go to them and in particular Hubert Baudoin, Amélie Bourgeois, Kerim Makzume and Christian Vinsot to whom we owe eternal gratitude.